I was approached by Social Chain to produce a short video to be used on social media to advertise CEO Steven Bartlett’s latest podcast episode, The Diary of a CEO.
The Coronavirus pandemic provided the basis of the topic of this particular episode – ‘The certainty of unexpected chaos’. I was briefed to create a montage of recent news footage gradually building up in tension, with an increasing heartbeat as the background sound.
This provided a good opportunity to practice different animation effects on After Effects to make the words move in sync with the audio. I’ve done a few motion pieces before but this was the first one I’ve worked on where I used different layers and blending modes to achieve texture and depth, which have given me more confidence using it going forward.
I have also provided content for a few Instagram multi-image posts such as the one above.