The most pleasing project I worked on was rebranding Salford’s Big Day Out – an annual summer fair held on the lawns in front of the town hall. A new logo and artwork was required that was spread across all signage, maps and adapted to a Facebook live filter for on the day. This coincided with taking the lead on designing the quarterly magazine, Life in Salford, which featured it as the cover story.
Salford, as a city, is moving towards a more digital future and I was able to come up with the new design for the Salford customer account dashboard where residents pay their bills and apply for school places.
I created a piece of animation on After Effects for an Easter Facebook competition campaign. I had very little (and unsuccessful) experience with After Effects previously but I challenged myself to do something out of my comfort zone and managed to pull off something I was really pleased with and worked really well – to the extent that the comms team then wanted videos for any similar campaign going forward.
I worked on the rewarding Salford Food and Drink Fortnight project in 2017 where I led the creative from start to finish. It was pleasing to see a logo that I designed displayed on the Salford Arch on the M602 where tens of thousands of cars pass under it every day.
Other work has taken the form of artwork for the numerous events and campaigns that the council hosts throughout the city. One such example was the Great Eight campaign where the City Mayor’s priorities for the city were put on display internally and externally to spread the message across the whole city.