My most recent job has been at a company called Beyond 90, a sports events agency in the Northern Quarter. They share office space with the company who run Parklife Festival.
I was handed the enjoyable task of creating all the designs for the wristbands and accreditations for the whole festival. To continue the 80s theme already implemented by Kate Moross‘ artwork style, I researched into 80s style patterns to help me jazz up the wristband designs so they looked funky and interesting to the 160,000 festival-goers over that weekend.
I have only been able to share this since the festival has ended as security and confidentiality was tight prior to the event. So tight, in fact, that I even had to delete emails out of my sent items that contained design attachments in case they were intercepted!
Although Parklife isn’t really my scene, I was quite pleased I could add my own spin on the designs for all the official wristbands and passes on such a popular festival. The real pleasure came when I had to travel on the tram on the Sunday and saw groups of festival-goers wearing ‘my’ wristbands.
The good thing about design is having your work recognised on a big scale but it’s also nice to stay in the background quietly content that something you did has been seen and used by a huge number of people. Also, with it being Parklife, people might hang on to their wristbands as a memento for years as well – What a nice thought!