Adidas Teasers

As part of my Final Major Project, I spent a week working on a hypothetical kit launch teaser campaign for Manchester United with their impending sponsorship deal with Adidas at the time.

I wanted to create a campaign that appealed directly to the fans with a nostalgic nod to the 80s and early 90s when United had some iconic kits produced by Adidas.

I used empowering statements and lyrics from chants as my copy for the campaign to emphasise United’s dominance and to reiterate the huge sponsorship deal in place.

The work featured here spread all over Twitter in the build up to the actual kit launch with thousands believing it to be real.